Burgeoning Writing Career
“My Interviews With Ketchup” short story wins a regional Southern California elementary-grade creative writing competition.
The "Hard-Headed" Years
I’m suspended for refusing to show my work in math class.
Discovering My Professional Passion
Human motivation becomes my primary professional interest, and so I dive into psychology to understand it on a personal level and economics to understand it on a societal level.
First Start-Up Success
At the University of Southern California, I begin working on an artificial intelligence shopper marketing algorithm with a classmate. We sell this algorithm to .
Working For World's Largest Bank
I begin working for Hong Kong-Shanghai Banking Corporation in their distressed asset management division, developing solutions to recoup some value in underwater real estate while preserving the brand’s image.
Prompted by the unreasonable urge to sell Kraft cheese, I began working at Lunchbox, a digital marketing company that was sold to WPP. Clients included Unilever, T-Mobile, Walmart, Johnson & Johnson, Dove, Gevalia, Axe, Barbie, Purina, Columbia, Ticketmaster, and others. For them I planned and built tools for facilitating ad purchasing, conversion optimization, and brand engagement.
Realizing that Kraft cheese wasn’t as lucrative as originally expected, I start a consultancy with Judson Abts called League. This consultancy grows to specialize in the intersection of luxury and digital, with clientele from hospitality, food & beverage, liquor, and CPG.
Having lead development teams, architected original solutions to challenging problems, and mastered the definition of luxury, I’m ready for new challenges.