Timeline

Timeline

1995

Burgeoning Writing Career

“My Interviews With Ketchup” short story wins a regional Southern California elementary-grade creative writing competition.
2001

The "Hard-Headed" Years

I’m suspended for refusing to show my work in math class.
2008

Discovering My Professional Passion

Human motivation becomes my primary professional interest, and so I dive into psychology to understand it on a personal level and economics to understand it on a societal level.
2010

First Start-Up Success

At the University of Southern California, I begin working on an artificial intelligence shopper marketing algorithm with a classmate. We sell this algorithm to .
2012

Working For World's Largest Bank

I begin working for Hong Kong-Shanghai Banking Corporation in their distressed asset management division, developing solutions to recoup some value in underwater real estate while preserving the brand’s image.
2013

Exploring Marketing

Prompted by the unreasonable urge to sell Kraft cheese, I began working at Lunchbox, a digital marketing company that was sold to WPP. Clients included Unilever, T-Mobile, Walmart, Johnson & Johnson, Dove, Gevalia, Axe, Barbie, Purina, Columbia, Ticketmaster, and others. For them I planned and built tools for facilitating ad purchasing, conversion optimization, and brand engagement.
2014

Founding League

Realizing that Kraft cheese wasn’t as lucrative as originally expected, I start a consultancy with Judson Abts called League. This consultancy grows to specialize in the intersection of luxury and digital, with clientele from hospitality, food & beverage, liquor, and CPG.
2019

Next Steps

Having lead development teams, architected original solutions to challenging problems, and mastered the definition of luxury, I’m ready for new challenges.

Address

4136 Del Rey Ave
Marina del Rey, CA
90292

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